About Us

Being a CIC means that Mindful Gifts operates for the benefit of the community rather than for personal gain.

Specialist Dementia Shop opening in Darlaston

Mindful Gifts CIC was born from the desire to provide a solution to buying suitable gift ideas for people with dementia and enabling people with dementia to take part in meaningful activities.

The story so far…

The founder, Vicki Phipps, recognised how difficult it was for family and carers to find suitable gift ideas for people with dementia and gifts that would benefit the person rather than just be hid away in a draw and never used. Vicki also found that many people were not taking part in an activity that had a positive impact on their well-being and more often than not were spending long periods of time asleep and unmotivated in participating in daily activities. Additionally, she recognised that care homes and hospitals needed to be more dementia friendly and be able to access adult appropriate activities.

Vicki set about researching and sourcing adult appropriate and suitable gifts for people with dementia from reputable suppliers. After many months of locating appropriate activities and testing them out within the community, the Mindful Gifts website was created and in January 2014 Mindful Gifts became a registered Community Interest Company (CIC).

Mindful Gifts CIC Timeline

Mindful Gifts CIC opened their first high street shop


October, 2014
November, 2014

Mindful Gifts CIC wins the SE Potential Award

Mindful Gifts CIC moved to larger premises in Darlaston

November, 2015
August, 2021

The shop is closed. End of an era, beginning of new one.

The shop is closed 7/08/2021 a new era begins online and supporting Carehomes remotely with Mental health service. Mindful Gifts decides to focus on its dementia related activities.

Mindful Gifts has been growing from strength to strength and now has over 250 products to choose from including assistive technology products as well as activities. Mindful Gifts is constantly researching new gifts and activities for people living with dementia that can be added to our range. If you have any suggestions or would like to know more about any activities and gifts, please contact us on mindful.gifts@yahoo.com

Our customers include:
Black Country Partnership NHS Foundation Trust, 2Gether NHS Foundation Trust Gloucestershire Shared Services, Walsall Healthcare NHS Trust, Walsall Clinical Commissioning Group, Bupa, Accord Housing, Age UK, Mencap, Leonard Cheshire, Dudley MBC, Adult Learning and Development Dudley MBC, Mersey Care NHS Trust, Rhondda Cynon Taf County Borough Council, Walsall Housing Group (WHG), Thomas Pocklington Trust, HM Prison Service, Dudley Library, Sanctuary Housing , Housing 21 & Care, Barchester, Oakleigh Healthcare, Sunrise Senior Living, Ephraims Care Group Ltd, Shaw Care Homes, Leyton Healthcare, Four Seasons Healthcare, Midlands Property Trust Fund, Select Healthcare, Mountfield Care Home Ltd, Minster Care Group, Astley Care Home Group, Dudley & Walsall Mental Health Foundation Partnership Trust, Solihull and Birmingham Mental Health Foundation Trust, Avery Healthcare, Alpha Healthcare, Kent Council, Darlaston Rotary Club, Alpha Care Homes, Black Country Care, Birmingham and Solihull Mental Health Foundation Trust, Buds, Birmingham Museums Trust, Alzheimer’s Society, National Memorial Arboretum, The New Walsall Art Gallery,Kaleidoscope, Walsall Council.

You can also find us on Facebook and Twitter.